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About Us


The Character and Self-Esteem (CASE) Institute is a inspirational life coach training and certification company founded in 2009. We are built on the foundation of faith, integrity and serving others. We specialize in helping purpose-driven individuals discover, and unleash their purpose as a life coach, and then transform their purpose into profit. We serve those who want to provide coaching services through starting a new coaching business, in their workplace, or in a faith-based setting.

Our founder, Dr. Shauntel Peak-Jimenez has a passion to inspire individuals to unleash their purpose as a coach, so that they can live a more joyful, optimistic, prosperous, and purpose-filled life. As someone who is called to coach we inspire you to step up and stand out! We are helping our family of coaches to change the world. More than ever people need hope. Be a light to the world!

Become empowered to empower others through pursuing your coaching education. We believe that many are called to be the light in the life of someone else, and that together we all can do our part to help create change. If you have a burning desire to make a difference in the life of someone else, then becoming a coach can be the missing piece that you are looking for. We would love for you to become part of our family, and join us in making a difference in the lives of others.



We are Dedicated To You:

We are committed to providing you with an extraordinary coaching education. We will inspire you to be a champion for the success of those you coach. We provide you with a safe, caring, uplifting and supportive environment where you can learn, grow and succeed. And we will do all that we can to help you become a successful coach of purpose. 

We are committed to equipping, educating and empowering you to be an amazing coach. Our goal is to provide training and certification solutions for those who feel inspired to help transform the lives of others, through a non-judgmental, encouraging, caring and supportive attitude.

We provide a inspirational and positive learning experience for those who have a desire to become a certified coach. We offer several certification opportunities for you to share your unique gifts with humanity through coaching. You can become empowered to assist others to reclaim their personal power, reach their goals, and live a fulfilled life, all while enjoying and loving what you do.

We combine high-quality training, and personalized attention to help you succeed. Our power packed, high value classes may be exactly what you need to jump-start your coaching career. We have unique training programs, that are designed to give you a comprehensive learning experience.



Our Core Values:

  • Care
  • Empowerment
  • Faith
  • Honesty
  • Inspiration
  • Integrity
  • Positivity
  • Respect
  • Support
  • Trustworthiness



Our Statement of Beliefs Toward Our Family Of Coaches:

  • We believe that our student coaches are our top priority.
  • We believe in respecting, valuing and serving our student coaches to the best of our ability.
  • We believe in working together to contribute to the long term success of our coaches.
  • We believe that each student coach brings different gifts and perspectives that are valuable.
  • We believe in inspiring and empowering our student coaches to believe in their ability to be extraordinary coaches.



Our Mission:

To provide exceptional coaching education for those who will inspire, empower, and motivate others, to live a fulfilled life, by achieving their goals and dreams.