As a coach you are faced with decisions daily, but it is whether you act on those decisions or not, that can help you catapult your coaching business. Your success is connected to your choices. You can't just hope to take your coaching business to the next level, you have to be willing to take action. Decisions are a form of action, and action leads to results.
1. Decide you are going to be an amazing leader:
Regardless of how you look at it you are a leader. You are a leader for those who look up to you, learn from you, and want to receive services from you. But you have to decide that you are going to be an amazing leader, one that stands out, one who is not afraid to take risks, and one who leads by example. An amazing leader doesn't just follow the crowd, but an amazing leader is a trend setter, he or she is not afraid to seek new opportunities or to do "a new thing."
2. Decide that delegation is your friend and not your enemy:
As a coach you have many gifts and talents, but it is okay to delegate responsibility to someone who is better equipped to handle specific tasks. You don't have to try to do everything. If you try to do everything you can end up feeling drained and frustrated.
You have to find someone you trust who has the same type of drive and passion that you have, and outsource your services. For example, if you know web design is not your thing, then don't try to master it. When you try to master things you aren't called to master, then you lose focus and inspiration, connected to the things you are masterful at.
3. Decide you are going to provide an exceptional product or service:
You must make the decision that you are going to provide the best product or service that you can offer. This doesn't mean half-stepping or providing sub-quality products or services. This means you are doing your best to provide a product or service that is designed to do exactly what you are stating it will do. And it means you are offering a product or service that your ideal audience not only want but need.
Without an exceptional product or service your coaching business can find itself stagnant or even worse than that out of business. Offering a coaching product or service that will inspire and empower others to live a better quality of life is essential. That means your coaching product or service is something you are passionate about, it is something that you love, it is something you are knowledgeable about and it is something you are emotionally connected to.
In other words don't just create a coaching product service because you think it will make you a lot of money. That is not providing an exceptional product or service, that is creating a product or service from the wrong perspective, and yes, you may be able to make a nice amount of money, but you are sacrificing your fulfillment and passion, because you are not doing it for the right reason. And how can you offer an exceptional product or service without passion?
4. Decide you are going to give extraordinary customer service:
Without clients your coaching business will not succeed. You have to give extraordinary customer service. Now exactly what does that look like? Well, have you ever been to a company or made a phone call to a company, and you encountered someone who seemed unprofessional, uncaring and didn't understand anything you were talking about? Most of us have at one time or another, so if you have experienced that, do the opposite.
Be pleasant at all times; know your product or service, go above and beyond to offer your customers an extraordinary experience, return e-mails and phone calls in a timely manner, be caring and compassionate toward your potential clients, at the very least send thank you cards for referrals, get to know your potential customers to the best of your ability, and do anything else you can do to offer extraordinary customer service. Sometimes your extraordinary customer service skills can push a potential client to choose you over a competitor.
5. Decide you are going to be successful:
Make up your mind that you are going to be successful at what you do. Begin to think that you are already successful, and then continue to take steps to manifest the success you desire and deserve. Don't ever think for one minute that you are going to fail. If you know you have been called to the coaching profession, then you must also know that you have been called to the coaching profession to succeed. If you want to succeed in your coaching business it starts with a decision.
6. Decide you are not going to quit:
Operating a coaching business can be extremely difficult at times, and there may be times when you want to quit. But you have to make sure that you don't make quitting an option. Yes, quitting is an option, but just don't let it be an option for you. If you quit you are going to leave the individuals in limbo that you are called to provide coaching services to. And if you quit are you really going to feel any more rewarded or fulfilled? Probably not.
If you ever feel like giving up, pray and ask God to give you the strength to keep going, connect to a strong support system, look at all of the accomplishments you have made to date and draw inspiration from that, and think about one time you wanted to quit, but you were glad you didn't. If you talk to any successful coach if he or she is honest, they will probably tell you there were times when they wanted to throw in the towel, but they will also tell you that they are glad they didn't give up. And if you refuse to quit you too can one day inspire another coach to hang in there during the rough moments.
7. Decide that you will continue learning:
Continued learning is essential in the coaching profession. This may look like reading personal development books, attending workshops on your topic of expertise, enhancing your coaching skills, learning more about marketing, social media or whatever you need to learn about, to help you take your coaching business to the next level. There are tremendous opportunities for growth in the coaching profession. It is imperative that you decide to continue enhancing your education in the coaching profession; this can not only prove beneficial for you, but also for your clients as well. Continued learning can help you stand out, it can unleash creative ideas and it can inspire you. And as you learn more you can also earn more.